SHAVE TO SAVE RECRUITMENT POSTER

Each year, the VML foundation recruits volunteers to shave their heads during their annual Shave to Save fundraiser event. It’s a fun way to raise money to support the Hope Lodge of Kansas City and their mission to provide cancer patients with a free place to staying during treatment. Past shavees reported that after the initial shock of being bald, they felt a sense of freedom and closer bond with patients they were supporting This is the key insight that drove our concept. The poster was featured in the Print Regional Design Annual (Midwest).