2011 Shave to Save Event Poster

Undergoing cancer treatment can be a financially and emotionally devastating experience for patients and their care givers. Luckily, The American Cancer Society's Hope Lodge offers free housing to patients traveling to Kansas City, so they can focus entirely on getting better. To support the lodge, the VML foundation holds an annual "Shave to Save" charity event, where volunteers shave their heads to raise money. Past shavees reported that after the initial shock of being bald, they quickly experienced a sense of freedom and close special bond with patients. This became the key insight that drove our creative concept. Our efforts were well received by volunteers and patients alike. The poster was featured in Print Magazine's 2011 Midwest Regional Design Annual.