To re-launch Hallmark’s beloved "Kiddie Car Classics” toy cars, we created a campaign designed to pique the interest of dads who collect classic car memorabilia—and the women who buy them gifts for father’s day.
Video content for social media and promotion on Hallmark.com
Video content for social media and Hallmark.com
Concept statement from campaign style guide
Headline/typesetting examples from campaign style guide
Examples of proper application of style guide elements in product and marketing