For growers that also raise livestock, manure has the potential to be an affordable alternative to nitrogen and phosphorus fertilizers. The biggest problem has always been storage. It’s a real mess and starts to lose nutrients to fixation and leaching quickly. More than Manure Nutrient Manager solves both problems by reducing odors and protects valuable nutrients from leaching and fixation. Our client asked us to create a launch campaign that would generate buzz on a shoestring budget. After much debate, we decided to embrace the product’s inherent potty humor, going as far as wrapping public restroom facilities at farm shows like the World Pork Expo.
