HALLMARK HOLIDAY & SEASONAL STYLE GUIDES

To keep things fresh and consistent, Hallmark Creative Marketing Studio develops seasonal and holiday style guides. They are the primary branding documents for Hallmark and developing them involves close collaboration with other creative disciplines across the company including: trends, packaging, visual merchandising, illustration, lettering and the photography studio.

Holiday 2016 Styleguide
Holiday 2016 Styleguide
Concept Statement
Concept Statement
Colorway & Typography
Colorway & Typography
Illustrations
Illustrations
Photographic Backgrounds
Photographic Backgrounds
Photographic Enclosures
Photographic Enclosures
Lifestyle Photography
Lifestyle Photography
Product Photography
Product Photography
Gold Crown Marketing
Gold Crown Marketing
Gold Crown Packaging
Gold Crown Packaging
Father's Day 2015 style guide
Father's Day 2015 style guide
Concept statement
Concept statement
Colorway
Colorway
Typography and hand lettering
Typography and hand lettering
Headline treatments
Headline treatments
Graphic elements
Graphic elements
Additional graphic elements
Additional graphic elements
Patterns
Patterns
Examples 1
Examples 1
Examples 2
Examples 2
Spring 2017 style guide
Spring 2017 style guide
Concept statement
Concept statement
Editorial direction
Editorial direction
Color & typography
Color & typography
Typography examples
Typography examples
Patterns, textures and graphic elements
Patterns, textures and graphic elements
Graphic elements 2
Graphic elements 2
Graphic elements 3
Graphic elements 3
Photography
Photography
Back cover
Back cover

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