Every two years, Hallmark hosts a Creative Leadership Symposium and brings in some of the creative industry’s top talent to inform, entertain and inspire its entire creative team. Our team was asked to develop a fresh look and feel for the 2014 event and develop a campaign to generate buzz about the event using “The Power of -ER” as an overarching theme. In addition to the mandatory print pieces and event signage, we also developed online and social media components to help boost awareness beyond the walls of Hallmark. Judging by reactions from attendees, speakers and social media followers, we achieved this goal and set a precedent for future CLS events.
lanyard, program, invitations, teaser mailing and notepads
event landing page
presentation motion graphics
